Privacy Policy

Effective Date: July 9, 2025

This Privacy Policy describes how OfTen, LLC DBA Steve Barton Coaching ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from https://www.stevebartoncoaching.com/ (the "Site"). We are committed to protecting your privacy and handling your personal data in a transparent and responsible manner.

1. Information We Collect

We collect various types of information from and about you, including personal data, when you interact with our Site.

Personal Data You Voluntarily Provide:We collect personal data that you provide directly to us when you:

  • Fill out forms on our Site (e.g., contact forms, newsletter sign-up forms).
  • Use embedded Google Calendar booking pages to schedule calls.

The types of personal data we may collect include:

  • Contact Information: Your name, email address, and phone number.

Information Collected Automatically:When you visit our Site, certain information is automatically collected about your device and your interaction with our Site. This information may include:

  • Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit.
  • Performance Data: Metrics related to website performance and user experience (e.g., page load times, errors).

2. How We Use Your Information

We use the information we collect for various purposes related to operating our coaching business and providing our services, including:

  • To provide, operate, and maintain our website and services: This includes the core functionality of the Site, scheduling calls, and delivering content.
  • To personalize your experience and deliver relevant content: This covers personalizing messages and tailoring content to your interests.
  • To communicate with you: Responding to your inquiries, providing customer support, and sending you administrative information, such as updates regarding your bookings or our services.
  • For marketing and promotional purposes (with your consent, where required): Sending you newsletters, updates, and promotional materials about our coaching services.
  • For internal business analysis and development: Understanding how our services are used, improving our offerings, and developing new products, services, features, or functionality.
  • To detect, prevent, and address technical issues, fraud, spam, or other malicious activities: Ensuring the security and integrity of our website and services.
  • To enforce our terms and conditions and other policies: Protecting our rights and the rights of our users.
  • To comply with legal obligations and legal process: Responding to lawful requests from public authorities, complying with applicable laws, and assisting with investigations.
  • To establish, exercise, or defend legal claims: When necessary to protect our legal interests.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • Service Providers: We engage trusted third-party service providers to perform functions and provide services to us. These include:
    • Google Calendar: For scheduling and managing appointments. When you interact with the embedded Google Calendar, Google may collect certain device and usage information. Google's data collection and use are governed by their own privacy policy.
    • Cronitor RUM (cronitor.io): For real-user monitoring, website analytics, and performance tracking. Cronitor primarily collects non-personally identifiable data related to website performance and user interaction.
    • Webflow: As our website hosting platform, Webflow may process data related to your interaction with the Site and form submissions.
    • Other potential service providers (e.g., email marketing platforms, payment processors) that assist us in our business operations. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
  • Legal Compliance and Protection: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:
    • Comply with a legal obligation or valid legal process (e.g., a subpoena or court order).
    • Protect and defend our rights or property.
    • Prevent or investigate possible wrongdoing in connection with the Site.
    • Protect the personal safety of users of the Site or the public.
  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

We do not sell your personal information to third parties.

4. Cookies and Other Tracking Technologies

Our Site, and the third-party services we use (such as Webflow, Google Calendar, and Cronitor), may use cookies and similar tracking technologies (like pixels, web beacons, and local storage) to collect information about your browsing activities.

  • Cookies: Small data files stored on your device that help websites remember information about your visit.
  • Purpose: These technologies are used for various purposes, including:
    • Essential Functionality: To make the Site work correctly (e.g., secure form submissions).
    • Analytics and Performance: To understand how users interact with our Site, monitor performance, and identify areas for improvement (e.g., via Cronitor RUM and potentially Google's own tracking for embedded services).
    • Preferences: To remember your preferences and settings.
  • Managing Cookies: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed. However, if you disable cookies, some features of our Site may not function properly.

5. Data Security

We implement reasonable technical and organizational measures designed to protect your personal data from unauthorized access, use, alteration, and disclosure. This includes using secure servers, limiting access to your data, and utilizing encryption (such as SSL/TLS) for data transmission where appropriate. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymize it. If you request deletion of your data, we will comply, subject to any legal obligations to retain certain information.

7. Your Privacy Rights

You have certain rights regarding your personal data. To exercise any of these rights, please contact us at steve@stevebartoncoaching.com.

  • Right to Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • Right to Deletion (Right to be Forgotten): You have the right to request that we delete your personal data, subject to certain exceptions (e.g., legal obligations).
  • Right to Opt-Out of Marketing Communications: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in each marketing email or by contacting us directly. Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages related to your account or our ongoing business relationship.

We will respond to your request within a reasonable timeframe, typically within 30 days.

8. Children's Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at steve@stevebartoncoaching.com, and we will take steps to remove such information from our systems.

9. Third-Party Websites

Our Site may contain links to third-party websites or services that are not owned or controlled by us. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices of other websites or services. We encourage you to read the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page and update the "Effective Date" at the top of the policy. We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

OfTen, LLC DBA Steve Barton CoachingEmail: steve@stevebartoncoaching.com

12. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Maine and the United States of America, without regard to its conflict of law principles.